Photography is used to preserve memories, to capture special moments, to tell stories, to send messages, and as a source of entertainment. It is a fantastic method of adding impact to your business.
Red Penny Studios offers a full range of commercial photography services. This can be used on its own, or as a service used in conjunction with other services (for example, corporate brochure with photos of staff, interiors, and networking).
Commercial photography
Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. Wholesale, retail, and professional uses of photography would fall under this definition.
Commercial photography usage
So what are some ways which photography is used in the commercial sector? The commercial photographic categories that we provide are:
Advertising photography
Photographs used to illustrate and usually sell a service and/or product.
Event photography
Scenes of corporate events, such as conferences. Involves pictures of speakers, people networking, and learning.
Fashion and glamour photography
Fashion photography emphasizes clothes and other products while glamour emphasizes the model and body form. Both usually incorporate models.
Still life photography
The depiction of inanimate subject matter, typically commonplace objects such as appliances. Often used in advertising.
Food photography
A sub-genre of still life photography, but popular enough to warrant its own category. Food photography can be used for editorial, packaging or advertising use.
Editorial photography
Photography used to illustrate a story or idea within the context of a magazine or newspaper.
Photojournalism
Photojournalism can be considered a sub-genre of editorial photography. Photographs made in this context are accepted as a documentation of a news story.
Portrait photography
An image of a person, used to communicate personality, status, background.
Landscape photography
The depiction of locations, from beaches to mountains. Can also include urban/street photography.
Photography Gallery
See below for some examples of photography.
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Image Strategy
Remember: it’s not just a bunch of photos. They way in which you use your pictures is just as important as the photos themselves.
Red Penny Studios can help plan a straegic use of imagery to communicate your core business brand.
Contact us if you would like to discuss how we can create and/or strategise imagery for you.